Modern Blinds website design case study
Blinds, Shutters & Curtains in Southport, Gold Coast
The challenge
Modern Blinds sell and install blinds, shutters, curtains and external blinds across Queensland, but their old web presence didn't reflect the quality of their showroom or their products. Customers had no easy way to browse the range online, and there was no clear path from "just looking" to booking an in-home consultation. Enquiries were being lost before they ever picked up the phone.
Our approach
We started with a free chat to understand their product range, their customers, and what a successful enquiry actually looked like for their business. From there we redesigned their outdated website into a clean, image-led site structured around how customers actually shop for blinds, by product type, with high-quality photography doing most of the talking. Alongside the redesign, we improved their on-page Search Engine Optimisation (SEO) (page titles, structure, image optimisation and content) so the site is easier for search engines to understand and rank. Every product category links through to a clear, low-friction way to book a free in-home consultation, and the whole site was built mobile-first since most of their traffic arrives on a phone.
The results
The finished site gives Modern Blinds a professional, showroom-quality online presence that makes it easy for customers to explore the full product range and book a consultation in a few clicks, backed by stronger Search Engine Optimisation (SEO) foundations to help them get found in search. Blue Nova also manages their hosting and ongoing support, so the site stays fast, secure and up to date as their product range grows.
Our old website hadn't been touched in years and it showed. Robert rebuilt it from the ground up. It loads fast, looks sharp on a phone, and actually explains what we do. We've had customers mention the site when they call to book a consultation, which never happened before.
Read more client reviews.
See more local Southport projects.