Website Design for Hair Salons
You cannot answer the phone with your hands in someone's foils. That is the flaw in a salon website that offers a number and little else: the enquiry lands mid-service, goes to voicemail, and by the time you ring back that person has booked down the road. We build salon and barber websites where the service menu, the timings and the booking button sit on the first screen, so a new client can put themselves in the diary at nine at night without either of you picking up a phone.
Why the booking has to happen without you in the room
Salon searches cluster in the evenings and across Sunday, when the desk is empty and the lights are off. What stops a new client at that hour is rarely the work. It is not knowing what a half head of foils runs to on hair their length, how much of the afternoon to set aside, or whether anything is free before the weekend. Put those three answers on the page with a booking button beside them and the chair fills while you are at home with your feet up.
Built around how your customers actually search and book
A service menu with real timings
Every service listed with how long to allow and an honest price range, so nobody arrives expecting a two hour balayage to cost the same as a trim. It heads off the awkward conversation at the basin and cuts the number of enquiries that are only ever about price.
Booking that takes a deposit
We wire in whatever system you run, Fresha, Timely, Square or a simple request form, and set it up to hold a deposit on the longer colour services. No-shows are the single most expensive thing in a salon diary, and a card on file fixes most of them.
Your work carrying the page
Before and after shots, colour work and finished styles, laid out so the photography does the selling. We build the gallery so your team can add to it from a phone between clients rather than sending images to us.
Stylist profiles, because clients book a person
A photo, what each stylist specialises in and how long they have been doing it. When a regular moves chairs or a new senior starts, this is the page that fills their column.
Found in the searches that end in a booking
On-page Search Engine Optimisation (SEO) and local schema aimed at "hairdresser [suburb]" and "balayage near me", plus your Google Business Profile kept in step with your hours and address so the map pin and the site agree.
Patch tests, policies and new-client detail in the open
Cancellation terms, patch test rules before a first colour, parking and what to do if someone runs late. Stating it on the page saves your front desk the same conversation four times a week.
Design concepts built for this industry
Style explorations we've already designed for hair salons and barbers, a look at the range before you sign on.
Fenwick Hair: Warm & Simple
A photo-led layout with a full-bleed salon hero and a mixed service grid, holding one clear path to booking all the way down the page.
Preview this style ↗
Fenwick Hair: Editorial
A dark, typographic take with the services set as a numbered menu, a studio photo strip and a client quote carrying the trust.
Preview this style ↗
Fenwick Hair: Booking First
A conversion-first layout with the request form in the hero, a working service picker and a three-step explainer of what happens next.
Preview this style ↗Common questions
We already take bookings through Fresha. Does a website replace it?
No, it feeds it. Fresha and the rest are good at the diary and poor at persuasion: they show a list of service names to someone who has already decided on you. The website is what turns a search or an Instagram tap into that decision, then hands the person straight to your booking system with the right service preselected.
Every head is different. Should we publish prices at all?
Publish ranges rather than fixed numbers, with a line about what moves the price, usually length and density. Salons that show nothing get emails asking "how much for foils?" all day and lose the people who never bothered to ask. A range answers the question and still leaves room for the consultation.
Instagram brings us most of our new clients. Is a site worth building?
Instagram is where people find you and a website is where they book. The link in your bio has about ten seconds to show the menu, the price band and a way into the diary, and a profile grid cannot do that. It is also the only part of your presence you own outright, which matters the week the algorithm changes.
Can we add stylists and change the menu ourselves?
Yes, and you will need to. Salon teams move, prices lift, services come and go. We build the menu, the pricing and the team page so you can edit them from the front desk, and we walk whoever will be doing it through the process before the site goes live.
Ready for a website built for your business?
Start with a free site check, no obligation. Tell us about your salon and we'll get back to you within 24 hours.
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